Test Active News
20 August 2021
After a strong first season on the pitch with internationally renowned football club Paris Saint-Germain, leading consumer electronics and home appliances company, Hisense is excited to begin year two of their global partnership. With a strong line up of new signings including Leo Messi, Gianluigi Donnarumma, Sergio Ramos, Georginio Wijnaldum and Achraf Hakimi , and following Neymar Jr’s new commitment to the club, Hisense is looking forward to strengthening its partnership with the Parisian club.
Candy Pang, GM of Hisense's International Marketing Department, said, “We are excited to kick off year two of our partnership with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world. With the success of year one, we’ll build on our shared values with the club and continue to use the partnership to create the best possible at home viewing experience for Paris Saint-Germain and its followers. With fans back at the Parc des Princes, combined with the club’s raft of top new player signings, it’s set to be an even more exciting season ahead.”
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain commented: “It’s been fantastic to see how well the Hisense and Paris Saint-Germain partnership has performed in its first year. Hisense’s innovative ‘Details makes the difference' campaign saw them use our players in an innovative way to showcase their products and brand features. We’re looking forward to seeing the partnership go from strength to strength this year and seeing Hisense’s new campaigns.”
Hisense 85U9H 8K TV has been recognized as CES® 2022 Innovation Award Honoree